Live-Streaming Host Robs Jewelry Store to Pay for Video Equipment

    Today on social media, Chinese consumers are talking about a live-streaming host who robbed a jewelry store and Kris Wu's new advisory role with a streetwear brand.
    Photo: AJR_photo/Shutterstock
    Angelina XuAuthor
      Published   in Fashion

    Chinese Live-Streaming Host Robbed Jewelry Store to Pay for Video Equipment#

    An aspiring live-stream host in Hunan province committed grand larceny on Tuesday. The 21-year-old Chinese man was reported to have burgled about 70,000 yuan (roughly 10,498.9) to pay for an upgrade for his video camera and other streaming equipment. Chinese media reported that he had a previous arrest record for theft and was kicked out of university for his involvement in gambling, which is illegal in China. As live-streaming in China continues to soar, the allure of overnight fame that is the promise of this lucrative industry, which was initially reserved for celebrities and fashion KOLs, has started to attract ordinary people. The man in this case was apparently bitten by the live-streaming bug and is said to have firmly believed he would make a fortune in the live-streaming industry.

    Photo: Amex
    Photo: Amex

    Kris Wu as I.T’s Chief Design Advisor#

    Kris Wu, the brand ambassador of Bulgari and Burberry, has gotten himself yet another gig in the fashion industry. The popular Canadian-Chinese actor was named Chief Design Advisor by Hong Kong’s trendy high-end streetwear store I.T. The company’s latest brand, Under Garden, featuring Wu as the sole face of their campaign and lookbook is currently trending in China online. It is notable that this is not the first time the 26-year-old has done a collaboration with big names in the luxury industry. Last year, Wu closed Burberry’s January menswear show as the brand’s first brand ambassador in China and launched a new collaboration collection curated by him at a Burberry event in Beijing.

    Photo: Shutterstock
    Photo: Shutterstock

    Will French Conglomerate SMCP Become a Global Leader in Affordable Luxury?#

    Word is out this week that three banks--Bank of America Merrill Lynch, JP Morgan, and KKR Capital Markets--were chosen as joint global coordinators to handle French company SMCP Group’s float in Paris, which is expected to list its shares this autumn, according to Reuters. Chinese site Ladymax says that if the Parisian fashion conglomerate, which is now controlled by the Chinese company Shandong Ruyi and owns accessible luxury brands Maje, Sandro, and Claudie Pierlot—has a successful IPO, it will help the company become a leader in the affordable luxury market globally. But the news brought out some detractors on Weibo as well.

    Weibo comment: Maybe it’s because SMCP has been acquired by Ruyi Group, but some of their new collections are so ugly, it’s hard to describe.

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