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The top wellness influencers reshaping China’s $100 billion homeware industry

Meet the six mega homeware-wellness KOLs who are acting as trend catalysts, shaping consumer perceptions and influencing purchase decisions.

Lisa Nan
Lisa Nan
LifestylePeople
The top wellness influencers reshaping China’s $100 billion homeware industry
Meet the six mega homeware-wellness KOLs who are acting as trend catalysts, shaping consumer perceptions and influencing purchase decisions. Photo: Xiaohongshu screenshot
Contents
  1. Jing Daily’s monthly KOL column tracks and analyzes the most influential figures and trends on China’s social media platforms shaping consumer behavior across the luxury, beauty, travel, lifestyle and fashion segments. Data provided by online performance measurement platform Launchmetrics.
  2. Yours Cutie
  3. @你心中的小可爱
  4. Followers: 5.8 million on Douyin
  5. Platforms: Douyin, Xiaohongshu, Weibo
  6. Av. MIV
  7. (Media Impact Value): $42,000
  8. Everyone’s Nest
  9. @大众的小窝窝
  10. Followers: 5.3 million on Douyin
  11. Platform: Douyin
  12. Av. MIV: $106,000
  13. Mrs. Crab’s home life
  14. @居家生活蟹太太
  15. Followers: 9.7 million on Weibo
  16. Platform: Weibo
  17. Av. MIV: $25,000
  18. Tomato Month
  19. @爱折腾的番茄月
  20. Followers: 311,000 on Xiaohongshu
  21. Platform: Xiaohongshu, Douyin
  22. Av. MIV: $22,000
  23. Feifei
  24. @狒狒
  25. Followers: 880,200 on Xiaohongshu
  26. Platform: Xiaohongshu
  27. Av. MIV: $21,000
  28. Shelley
  29. @Shelley_Shelley
  30. Followers: 264,000 on Xiaohongshu
  31. Platform: Xiaohongshu, Douyin
  32. Av. MIV: $26,000
  33. Recommended
  34. Dig Deeper

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