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Tmall Live-Stream Campaign Gives Chinese Shoppers Virtual U.S. Shopping Trip

GNC, Macy's, and others team up with Tmall to engage with consumers in China in real-time for a live-stream event highlighting American brands on Independence Day.

Tmall Live-Stream Campaign Gives Chinese Shoppers Virtual U.S. Shopping Trip
A screenshot of a video highlighting Tmall's live stream events directed at Chinese consumers.

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