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The viral rise of Chinese-style beauty and ‘Douyin makeup’ on TikTok

“Douyin makeup” tutorials have been making waves across TikTok. What is it and why is it so popular?

The viral rise of Chinese-style beauty and ‘Douyin makeup’ on TikTok
“Douyin makeup” tutorials have been making waves across Tiktok. What is it and why is it so popular? Photo: Youtube via @tiktokdouyin9927

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