How Tiffany’s China Strategy Combats Economic Turbulence
Jing Daily chatted with Tiffany & Co.’s CEO Alessandro Bogliolo on the upcoming Shanghai exhibition, trade war and the brand’s overall strategies in China.
On this page
- What made you decide to have such a massive exhibition in Shanghai in September?
- In this exhibition, how does Tiffany's heritage connect with digital-savvy Chinese millennials and Gen-Z consumers?
- How is the trade war weighing on the brand's sales?
- What are Tiffany’s plans for sales channels in China?
- How do you guarantee a luxury shopping experience online?
- “Experiential retail” is trending in China and your Tiffany Blue Box Cafe at your NY flagship is a prime example. Do you plan to bring it to China in the future?
- Recommended
- Dig Deeper