This Hong Kong Startup Wants to Make Eating Bugs the Next Big Thing for Health-Conscious Foodies
The creator of startup Livin Farms talks to Jing Daily about introducing its sustainable mealworm harvesting kit to the China market.
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- What exactly was the reaction when you did a taste test in Hong Kong?
- Will it be easier to break into the mainland China market because of their relative openness to eating bugs?
- Do you think there is a big market for focus on health and wellness in general in Hong Kong and the mainland?
- Would the fact that insects are generally important in Chinese medicine affect how Chinese consumers approach the Hive?
- Urban beekeeping and aquaponics have slowly taken root in China, but are not yet mainstream. In your opinion, where are we at with the slow food movement in the Chinese mainland and Hong Kong and where are we headed?
- An important aspect of the Hive is that it conserves the energy needed to harvest other major foods, like meat. Is this something that Chinese consumers are educated on or you think they would be open to changing their diets for?
- Your product packaging is very well designed and attractive—it almost makes you forget there are insects inside. Is this the key to encouraging Chinese consumers to bring this Hive into their homes?
- Food safety is a huge issue in China. How does that relate to what you are doing with the Hive?
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