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Think You Know How To Sell Hard Luxury to China's Gen Z? Think Again.

The digital and mobile-first nature of Chinese millennials and Gen Zers presents a unique opportunity and challenge for selling hard luxury.

Think You Know How To Sell Hard Luxury to China's Gen Z? Think Again.
China's Gen Zers are very open to the idea of buying ultra-luxury timepieces and jewelry online. Photo: Girard-Perregaux

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