Think You Know How To Sell Hard Luxury to China's Gen Z? Think Again.
The digital and mobile-first nature of Chinese millennials and Gen Zers presents a unique opportunity and challenge for selling hard luxury.
China's Gen Zers are very open to the idea of buying ultra-luxury timepieces and jewelry online. Photo: Girard-Perregaux
China's Gen Zers are very open to the idea of buying ultra-luxury timepieces and jewelry online. Photo: Girard-Perregaux
Contents
- The following is an excerpt from Jing Daily’s market report “The Secrets to Selling Hard Luxury To China’s Gen Z.” Packed with 73 pages of market research, spotlight interviews with industry insiders and brand executives, and revenue-generating consumer insights, the report is a must-read for anyone interested in understanding — and effectively reaching — China’s next generation of luxury watch and jewelery buyers. Get your copy today on our Reports page .
- Get your copy of “The Secrets to Selling Hard Luxury To China’s Gen Z” on our Reports page .
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