The Scent Of Opportunity: How China's Fragrance Market Can Reach Its Potential
Although high-end perfume has remained relatively novel in China, the market holds big potential for brands that make efforts to educate consumers.
On this page
- Not used to wearing perfumes
- Many perfume brands in a market dominated by international brands
- A slight rise of local brands
- Lack of interest in fragrances from the rest of the luxury cosmetics sector
- The perception of perfumes in Chinese
- How to attract customers in the perfumes in China?
- A luxury perfume marketing strategy in China should have the following two objectives:
- A good brand website to show how to properly use a fragrance
- IWOM (word of mouth online)
- Chinese social networks and KOLs
- Conclusion
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