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The Latest Enemy of Brands in China? Fake Followers

Making partnerships with influencers is becoming a more expensive and riskier proposition for brands—and fake followers are only one part of the problem.

The Latest Enemy of Brands in China? Fake Followers
China’s Wanghong (网红) economy has proved to be a very lucrative business for KOLs and influencers. Photo: Jpeg Photographe/Shutterstock

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