The Latest Enemy of Brands in China? Fake Followers
Making partnerships with influencers is becoming a more expensive and riskier proposition for brands—and fake followers are only one part of the problem.
China’s Wanghong (网红) economy has proved to be a very lucrative business for KOLs and influencers. Photo: Jpeg Photographe/Shutterstock
China’s Wanghong (网红) economy has proved to be a very lucrative business for KOLs and influencers. Photo: Jpeg Photographe/Shutterstock