The Future Of Wine In China (Part 1)
Despite some headline-catching news, China’s wine market remains at an early stage of development. While this gives market participants an unprecedented opportunity to shape it to their advantage, it also increases the level of uncertainty under which key decisions must be made.
On this page
- Quick Facts: All the Grapes in China
- China is now the fifth largest wine market in the world
- Hong Kong
- China is also planting more vines and expanding domestic wine production
- Opportunities & Uncertainties: What will Shape China’s Wine Industry?
- 1.) Luxury Item or Everyday Drink: How Will Chinese Consumers Adopt Wine?
- 2.) "Craft & Terroir" or "Branded Consumer Good": How Will Wine Be Marketed in China?
- 3.) From On-Trade & Specialty Shops to Mass Grocery Retailers: How Will Wine be Sold in China?
- 4.) Large Global Leaders or Local SMEs: How Will China’s Wine Industry Structure Evolve?
- 5.) Domestic Producers or Global Exporters: The Role of Chinese Vineyards in the World
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