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The Dark Side of China's Idol Economies

For brands, Chinese idols have been a golden ticket in China, but irrational fans are proving that idol associations can hurt a brand's Chinese business.

The Dark Side of China's Idol Economies
For brands, Chinese idols have been a golden ticket to success in China, but irrational fans are proving that idol associations can sometimes devastate a brand's Chinese business. Photo: Xiao Zhan Weibo

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