The Danger for Luxury Brands That Fail at Storytelling
Dr. Daniel Langer on the hidden dangers that can destroy luxury value and decrease the potential for luxury brands to be profitable and successful.
Luxury brands need to be crystal clear about their core positioning and what makes them different from other brands. Photo: Shutterstock
Luxury brands need to be crystal clear about their core positioning and what makes them different from other brands. Photo: Shutterstock