The 5 Mistakes to Avoid on WeChat
With the vast majority of luxury brands now on WeChat, here's how they can step up their game.
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- 12 million official brand accounts
- 800 million monthly active users
- Over 61 percent of users consult the platform more than 10 times per day
- 1. Zero targeting
- 2. Not leveraging owned influencers
- 3. No mobile commerce
- 4. Not investing in digital tech
- 5. Not monitoring the competition
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