Tatcha Cosmetics: Selling Japanese Beauty In Hong Kong
Vicky Tsai, the founder of Japan-inspired beauty company Tatcha, talks to Jing Daily about her product's Hong Kong launch at Lane Crawford's Joyce Beauty.
An ad for Tatcha featuring an image of a geisha, which the company uses frequently in its marketing. (Tatcha)
An ad for Tatcha featuring an image of a geisha, which the company uses frequently in its marketing. (Tatcha)
Contents
- Respecting An "Intelligent And Sophisticated" Hong Kong Clientele
- What made you decide to enter the Hong Kong market? Do you plan to enter the mainland China market?
- Please describe your client profile in the U.S. versus Hong Kong.
- What is something unexpected you learned about the skincare business upon entering it three years ago?
- What is something unexpected and valuable you learned about the Hong Kong market that differs from the U.S.? What advice would you give to a similar company thinking about entering the Hong Kong market?
- Do you have plans to expand your offerings to include cosmetics or other products?
- In the U.S. you are sold at Barneys. How did you decide with Joyce for Hong Kong?
- Tatcha revolves around Japanese beauty secrets. Is the marketing for Hong Kong different than in the U.S.? Further down the line, if you plan on having a presence in mainland China, will you deemphasize the brand’s Japanese influence, given historical controversies between the two nations?
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