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- 1. In China, the motivations for buying luxury fragrances have shifted in just one generation.
- 2. Young, digitally-savvy consumers are crucial for fragrance brand success in China.
- 3. By the time a fragrance brand enters China, it may already have a strong following.
- 4. In 2022, keep an eye on functional skin care and brand-run livestreaming.
- Case Studies
- 1. The C-Beauty Powerhouse: Florasis
- 2. The Savvy Global Player: Atelier Cologne
- 3.
- The Up-and-Coming Chinese Innovator:
- Scentooze
- Purchase your copy of the latest Jing Daily Insight Series report,
- How Niche Fragrances Are Winning Over Young Chinese Consumers,
- on our
- Reports page
- .
- Recommended
- Dig Deeper