Swiss Watchmaker Tissot Looks To Innovate In Crowded China Market
Last week, Yao Zhongwei, Vice President of Tissot China, spoke about his brand's efforts in appealing to Chinese consumers, and what sets the company apart from its deep-pocketed and well-pedigreed competitors.
No Image Found
On this page
- Swiss Watchmaker Trying To Innovate To Tap Chinese Market
- Sohu (S): Can you tell us a little about how you joined Tissot?
- Yao Zhongwei (YZW):
- S: Compared with other Swiss watch brands, what are Tissot's advantages?
- YZW:
- S: You just mentioned Tissot's association with sports, but we feel that Tissot has not particularly emphasized this feature in the Chinese market.
- YZW:
- S: So do you think Chinese consumers prefer fashion collections more than sports collections? Can you talk a little about the profile of Tissot's customers?
- YZW:
- S: What are the three most important decisions that Tissot made after entering the Chinese market?
- YZW:
- S: Can you tell us a little about Tissot's strategy of signing local celebrities as spokespersons?
- YZW:
- S: What's the biggest challenge that Tissot has encountered in China?
- YZW :
- S: Nowadays, many brands are using new media for promotion and marketing. How does Tissot view this trend? How do you select network partners in terms of marketing and communication?
- YZW:
- S: We know that the prices of luxury goods are increasing year after year. What's Tissot's pricing strategy?
- YZW:
- Recommended
- Dig Deeper