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Contents
- Swiss Watchmaker Trying To Innovate To Tap Chinese Market
- Sohu (S): Can you tell us a little about how you joined Tissot?
- Yao Zhongwei (YZW):
- S: Compared with other Swiss watch brands, what are Tissot's advantages?
- YZW:
- S: You just mentioned Tissot's association with sports, but we feel that Tissot has not particularly emphasized this feature in the Chinese market.
- YZW:
- S: So do you think Chinese consumers prefer fashion collections more than sports collections? Can you talk a little about the profile of Tissot's customers?
- YZW:
- S: What are the three most important decisions that Tissot made after entering the Chinese market?
- YZW:
- S: Can you tell us a little about Tissot's strategy of signing local celebrities as spokespersons?
- YZW:
- S: What's the biggest challenge that Tissot has encountered in China?
- YZW :
- S: Nowadays, many brands are using new media for promotion and marketing. How does Tissot view this trend? How do you select network partners in terms of marketing and communication?
- YZW:
- S: We know that the prices of luxury goods are increasing year after year. What's Tissot's pricing strategy?
- YZW:
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