No Image Found
On this page
- Interview With Fei Wang: Asian Fit Sunglasses
- Jing Daily (JD): First, can you tell us a little about yourself and your business, in terms of how you first became interested in eyewear design and sunglasses?
- Fei Wang (FW):
- JD: What year was that, that you really started [Fei Wang]?
- FW
- JD: So you first started thinking about making the Asian-focused eyewear pretty early on then?
- FW:
- JD: Your sunglasses are designed in England and manufactured in Europe, so as you’re getting more into the China market, has that been an advantage business-wise? That kind of Europe/UK pedigree ?
- FW:
- JD: In terms of marketing your product, what’s been your most successful marketing technique so far?
- FW:
- JD: You said your biggest success so far has been in the US and Japan and Southeast Asia. In those markets, which one has been your top single market so far?
- FW:
- JD: To go back to your marketing strategy, you said that most customers right now find you based on word of mouth. I was wondering what kind of new marketing strategies you’re considering.
- FW:
- JD: In terms of that, what’s the timeline for that kind of expansion? Last year you visited the US, and you’re pretty established in Japan now. What’s your timeline for expanding more heavily into the China market, say Beijing or Shanghai?
- FW:
- JD: In looking at a China expansion strategy, are you worried about people trying to copy your designs, or is that not really on your radar right now?
- FW:
- JD: You said you've got your sights set on Beijing and Shanghai, but what about other markets like Hong Kong? Would you consider Hong Kong an easier market, or a harder market to enter?
- FW:
- JD: Brands like Chanel and Dior are so dominant in the sunglasses market in China. You’ve said that you’re looking for a more sophisticated consumer who wants to buy new designers, but how else do you plan on competing with these big companies in China? Is it word of mouth again? Or do you have some other plans?
- FW:
- JD: For the China market, would you consider your target consumer to be the same in the Japanese market? In terms of age or profession? How do you break down your target consumer?
- FW:
- JD: What’s your most popular design? Do you have one single one that you just find is the one everyone wants?
- FW:
- JD: And those are kind of classic designs?
- FW:
- JD: It seems that the Word-of-Mouth marketing plan you've got has worked very well for some companies in China.
- FW:
- JD: We’re really fascinated with your company because we've been closely watching the increasing sophistication of consumers in the biggest cities in China, how many of them are not just plastering themselves in logos anymore.
- FW:
- Special thanks to Fei Wang for taking the time to speak to Jing Daily. Find Fei online at her blog and follow her on Twitter .
- Recommended
- Dig Deeper