Millennial 20/20 Summit: 4 Chinese Millennial Realities Luxury Brands Need to Know
Industry experts speaking at the Millennial 20/20 Summit discussed tips for international brands seeking to tap into China's growing youth market.
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- 1. Chinese millennials grew up in a rapidly changing economic and social environment.
- 2. Chinese millennials are the world’s most ultra-connected consumers.
- 3. Chinese millennials participate in a unique commercial ecosystem that is dominated by e-commerce.
- 4. Chinese millennials are eager to be seen as global citizens.
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