3 Insights on the Future of Travel Retail from the Trinity Forum 2018
The travel retail industry, encompassing airport stores and downtown duty-free shopping, is set to bring fresh opportunities to the global luxury industry.
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- Airport e-commerce is significantly under-developed but, in a huge industry shift and expansion, may not be for long
- Future luxury airport stores are the curators of brand identity, not the mass sellers of products
- The beauty category is staying ahead by mastering the “experiential marketing” game
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