What South Australia Learned from Superstar Partner Huang Xiaoming
South Australia has worked with influencers and KOLs before to reach tourists from China, but never with a star as famous as Huang Xiaoming.
On this page
- Editor's Note:
- Why Huang Xiaoming? Did you also consider other influencers?
- What was the process of recruiting him? What were the challenges? Any tips for other operators and destinations engaging with big-name influencers?
- Do you also work with micro-influencers?
- How have you integrated this campaign with on the ground operators—are they onboard with Chinese social media as well?
- What kind of travelers are coming to SA in terms of group size and demographics as a result of the campaign?
- What did the campaign entail?
- Even before the Huang Xiaoming campaign began, you were experiencing increased Chinese tourism?
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