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‘Silver travelers’ will make up 50% of China’s domestic travel by 2040

China's booming "silver economy" is set to dominate domestic travel by 2040, with brands and travel companies tailoring offerings to the growing number of affluent retirees.

LifestyleConsumer
‘Silver travelers’ will make up 50% of China’s domestic travel by 2040
China's booming "silver economy" is set to dominate domestic travel by 2040, with brands and travel companies tailoring offerings to the growing number of affluent retirees. Image: Courtesy
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