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Should Luxury Brands Actually Reduce Their Dependence on China?

With luxury earnings showing the strain of COVID-19 lockdowns, some are reviving an old question: are luxury brands too dependent on the China market?

Should Luxury Brands Actually Reduce Their Dependence on China?
Luxury giants like Kering and LVMH continue to focus on China despite the country's ongoing struggle against Omicron. Image: Shutterstock

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