Shiseido’s Carol Zhou Builds On Innovating Beauty
Carol Zhou, head of the China business innovation and investment representative office at Shiseido, talks to Jing Daily about corporate reinvigoration.
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- The innovation hub opened right before the first COVID-19 outbreak. What were your thoughts when it happened?
- At a press event in January, Shiseido announced plans for a potential partnership with Meitu, a beautifying app that has invested a large sum in AI, and Uniskin, which specializes in gene detection. A joint venture with Japanese beauty device brand Ya-man was also recently announced. What kind of opportunities do you see by teaming up with these partners?
- We’ve seen new China businesses gain an increasing market share (from 19% to nearly 24%) in H1 of 2020, as the first market to bounce back from COVID] What’s Shiseido’s strategic position and expectations in the China market?
- What kind of consumer trends or insights have you seen over the last few months that you can share with our audience?
- C-beauty brands have been gaining great momentum and buzz among Chinese consumers, from budget-friendly Perfect Diary and Judydoll to higher-end skincare brands like Thanmelin (梵蜜琳). Does Shiseido feel threatened by this trend?
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