Shiseido’s Carol Zhou Builds On Innovating Beauty
Carol Zhou, head of the China business innovation and investment representative office at Shiseido, talks to Jing Daily about corporate reinvigoration.
Born in Guiyang, the capital of China’s Guizhou province in the southwest, Zhou and her family moved to the US when she was eight, but the beauty market led her back to China. Illustration: Chenxi Li
Born in Guiyang, the capital of China’s Guizhou province in the southwest, Zhou and her family moved to the US when she was eight, but the beauty market led her back to China. Illustration: Chenxi Li
Contents
- The innovation hub opened right before the first COVID-19 outbreak. What were your thoughts when it happened?
- At a press event in January, Shiseido announced plans for a potential partnership with Meitu, a beautifying app that has invested a large sum in AI, and Uniskin, which specializes in gene detection. A joint venture with Japanese beauty device brand Ya-man was also recently announced. What kind of opportunities do you see by teaming up with these partners?
- We’ve seen new China businesses gain an increasing market share (from 19% to nearly 24%) in H1 of 2020, as the first market to bounce back from COVID] What’s Shiseido’s strategic position and expectations in the China market?
- What kind of consumer trends or insights have you seen over the last few months that you can share with our audience?
- C-beauty brands have been gaining great momentum and buzz among Chinese consumers, from budget-friendly Perfect Diary and Judydoll to higher-end skincare brands like Thanmelin (梵蜜琳). Does Shiseido feel threatened by this trend?
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