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'It’s An Addiction': Over 60 Million Chinese Netizens Are Playing Sheep A Sheep

China’s latest craze is a tile matching passthrough challenge — Sheep A Sheep. The mini-game’s popularity is no coincidence, but the result of a shrewd strategy of user engagement.

Lisa Nan
Lisa Nan
LifestyleConsumer
'It’s An Addiction': Over 60 Million Chinese Netizens Are Playing Sheep A Sheep
China’s latest craze is a tile matching passthrough challenge — Sheep A Sheep. The mini-game’s popularity is no coincidence, but the result of a shrewd strategy of user engagement. Photo: Sheep A Sheep Weibo
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