Shaping the Future of Luxury: Bulgari CEO Jean-Christophe Babin on China Media Investment and E-Commerce

    Bulgari's CEO discusses its China strategy in two videos as part of a nine-part interview series with Luxury Society.
    Bulgari CEO Jean-Christophe Babin
    Jing DailyAuthor
      Published   in Technology

    In this complete interview, Bulgari CEO Jean-Christophe Babin sits down with Luxury Society to talk about the brand’s digital transformation and key challenges. Mr. Babin shares his insights on topics ranging from e-commerce, to millennials, to online engagement, to hiring the right talent, and everything in between. Chapters 5 and 6 below review his comments on China relating to a brand's media investment and e-commerce strategy.

    The videos were recorded in conversation with Luxury Society’s David Sadigh and Genna Meredith in early 2017 in Geneva, Switzerland. For the full series, click here.

    Media Investment - Bulgari CEO, Jean-Christophe Babin - Chapter 5 from Luxury Society on Vimeo.

    Chapter 5: Media Investment#

    The luxury brand chief speaks to Luxury Society about media budgets and the importance of understanding the needs of certain markets, particularly in China, Russia, Brazil, and the US.

    Chapter 6: E-Commerce#

    Babin discusses the role of e-commerce, especially in key markets such as the US and Japan, and the brand’s upcoming plan for China.

    Republished with permission.

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