Exclusive: Q&A with Secoo’s International CEO Federica Marchionni on the Evolution of E-commerce
In an exclusive Q&A with Jing Daily, Secoo's new international CEO Federica Marchionni spoke about her take on the Chinese market.
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- How did this chance to become the new international CEO of Secoo come about?
- Could you describe Secoo’s position in the market and how it’s different from other luxury e-commerce platforms (Luxury Pavillion, Toplife, Vipshop.com, Mei.com, etc) in China?
- What are you trying to achieve both short-term and long-term at Secoo?
- You have held high executive positions at luxury brands like Dolce & Gabbana and Ferrari. How do those types of western luxury brands perceive Chinese consumers? And what are some obstacles western brands should look out for in the China market?
- Is this the first time you've worked at a Chinese company, and if so, do find it challenging to integrate into Chinese—as well as company—culture?
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