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The Challenging Road Ahead For Scandi Brands Entering China

As the Scandi-chic trend takes off in China, niche labels have captured the attention of venture capitalists. But how are they really faring in the market?

The Challenging Road Ahead For Scandi Brands Entering China
As the Scandi-chic trend takes off in China, niche labels have captured the attention of venture capitalists. Photo: Ganni

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