Santoni CEO Giuseppe Santoni Tells Why Now is the Time for Artisanal Shoes in China
The head of the family-run Italian shoe brand sits down with Jing Daily to discuss Chinese consumers' growing interest in heritage and craftsmanship.
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- Can you give some background on your history with Santoni?
- To reach the Chinese market, how important are traditional values compared to modernity and innovation?
- What are the three biggest challenges your brand is facing with APAC and specifically China?
- How do you balance the price and image perception from Chinese domestic customers traveling abroad?
- What is your brand’s strategy for the next year in the APAC region?
- What is the importance of social media for your brand and its marketing strategy in China?
- Given your brand awareness in China, how are you educating Chinese customers on artisanship, craftsmanship, and “made in Italy” heritage?
- Can you give us details on future collaborations, brand ambassadors, and new projects your brand in planning on having next year?
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