Saint Laurent’s Dedication to Cultural Cultivation Fuels Growth in China
Jing Daily spoke with Saint Laurent’s CEO Francesca Bellettini to learn about Saint Laurent’s China strategy in this post-pandemic moment.
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- Jing Daily (JD): The luxury industry has seen a strong rebound in China over the past year. But has the current retail sector regained or surpassed the pre-COVID-19 levels? How did Saint Laurent perform in China in Q3 2021?
- Chinese outbound travelers were a strong force that drove luxury retail markets in Western Europe and Asian markets. How has the house weathered the tourism turbulence?
- What characteristics are distinct among the brand’s Chinese clients compared to buyers in other markets?
- The house recently embraced China’s online luxury marketplaces, including the Tmall Luxury Pavilion & expanded social e-commerce product categories on platforms like WeChat and Xiaohongshu. How is your strategy different when it comes to leveraging social e-commerce in China?
- In the age of digital transformation, how do you recreate the house’s in-store experiences and remap your brick-and-mortar in China with tier-2 and tier-3 cities gaining increased buying power and luxury exposure?
- Congratulations on the Betty Catroux exhibition in Shanghai. We have seen more local brand activities like it in China recently. What local strategies have you implemented that paid off in China?
- China is expected to become the world’s largest luxury market in 2025. Where does the house have room to grow in China, and what’s your vision for this market by 2025?
- Younger Chinese generations will soon participate much more in luxury consumption. What is your strategy for engaging with Gen-Z shoppers?
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