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Roblox runway: L’Oréal's innovative approach to Paris Fashion Week

As more brands tailor their offerings to suit the new wave of young spenders, L’Oréal is betting on Roblox’s global power to put it big on Gen Z’s radar.

Roblox runway: L’Oréal's innovative approach to Paris Fashion Week
As more brands tailor their offerings to suit the new wave of young spenders, L’Oréal is betting on Roblox’s global power to put it big on Gen Z’s radar. Photo: PR Newswire

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