As China’s consumer landscape continues to evolve, it’s more crucial than ever for brands to stay attuned to shifting preferences and emerging trends. In 2024, Jing Daily released a series of reports offering valuable insights into China’s luxury, health, and wellness markets, spotlighting key trends and strategies to capitalize on these emerging opportunities. Below is a recap of our top reports: China’s Health and Wellness Market Report 2024 The “China’s Health and Wellness Market Report 2024” explores the significant evolution of China’s health and wellness industry post-Covid-19. Embracing a holistic approach that encompasses physical, mental, and emotional well-being, the report highlights key trends such as the resurgence of Traditional Chinese Medicine (TCM), the rise of luxury wellness products, and the digital revolution in home fitness and mental health support. It also emphasizes the growing importance of mental and spiritual well-being, with increased visits to Buddhist temples and the rising use of meditation apps, indicating a cultural shift towards spiritual engagement. The report underscores the need for brands to understand the nuanced preferences of Chinese consumers, particularly the younger generations, to succeed in this evolving landscape. China Fragrance Market Report 2024 The “China Fragrance Market Report 2024” provides a comprehensive analysis of China’s burgeoning fragrance sector. It examines consumer preferences, market trends, and the competitive landscape, offering strategic insights for brands looking to establish or expand their presence in this rapidly growing market. The report highlights the increasing demand for niche and personalized fragrances among Chinese consumers, driven by a desire for unique self-expression and individuality. It also discusses the impact of digital platforms and social media in shaping consumer perceptions and driving sales in the fragrance industry. Hard Luxury: The New Chinese Consumer “Hard Luxury: The New Chinese Consumer” focuses on the shifting behaviors and preferences of Chinese consumers in the hard luxury segment, which includes high-end watches and jewelry. The report analyzes the factors influencing purchasing decisions, such as brand heritage, craftsmanship, and investment value. It also explores the growing significance of sustainability and ethical considerations among consumers, urging brands to adopt transparent and responsible practices to build trust and loyalty. Luxury Explored: Chinese Luxury Travelers’ Evolving Desires “Luxury Explored” delves into the changing preferences and behaviors of Chinese luxury travelers. It examines how factors such as cultural values, experiences, and personalization are influencing travel choices. The report emphasizes the importance of understanding these evolving desires for brands and destinations aiming to attract and engage Chinese luxury travelers. Diamonds Reimagined: How China’s New Generation Redefines Luxury Through Self-Fulfillment “Diamonds Reimagined” explores how China’s younger generation is redefining luxury, particularly in the context of diamond consumption. The report highlights a shift towards self-purchasing and self-fulfillment, with consumers seeking products that reflect their personal achievements and aspirations. It provides insights into how brands can adapt their strategies to resonate with this new wave of consumers.
