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The Regionalization Strategy Behind Louis Vuitton’s Qingdao Exhibition

Louis Vuitton kicks off its first offline initiatives in China since the latest wave of COVID hit — opening Louis Vuitton& in Qingdao, China’s Sailing City.

The Regionalization Strategy Behind Louis Vuitton’s Qingdao Exhibition
Louis Vuitton has mounted a variety of outdoor advertising on sailing boats to announce the opening of the Louis Vuitton& exhibition in Qingdao. Photo: Courtesy of Louis Vuitton

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