Q&A: Emma Gao Of Chinese Boutique "Micro-Winery", Silver Heights
Silver Heights proprietor Emma Gao is one of a small but dedicated group of winemakers creating artisanal Chinese wine that goes against the country's reputation for "quantity over quality".
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- Young Company Has Current Annual Capacity Of 10,000 Bottles
- Jing Daily (JD): Can you give us a little background about your company, in terms of production capacity and types of wines currently in production?
- Emma Gao (EG)
- JD: You studied winemaking in Bordeaux, and now produce Bordeaux-influenced wines. With the popularity of French Bordeaux wine among Chinese wine drinkers, do you find this Bordeaux connection to be a major selling point for Silver Heights wines?
- EG
- JD: What is your most popular wine among Chinese wine drinkers? Non-Chinese wine drinkers?
- EG
- JD: What are your largest markets currently? Top-tier cities like Beijing and Shanghai, or smaller second-tier cities?
- EG
- JD: Who are your main customers?
- EG
- JD: Where are your wines available?
- EG
- JD: How are you getting the word out about your brand? Social media and Weibo? Advertising?
- EG
- JD: Are you seeing more Chinese becoming interested in wine appreciation and drinking at home, rather than simply drinking at banquets or work functions? Can you tell us a little about the consumer trends you're noticing?
- EG
- JD: Has the severe weather we've seen in China this spring and summer affected your current crop?
- EG
- JD: What Chinese foods pair best with your wines?
- EG
- Silver Heights wines are available online through Torres China , or at hotels and resorts including the Grand Hyatt Shanghai, Park Hyatt Beijing, Kempinsky Yinchuan , and Amanfayun Beijing . The Jing Daily team would like to thank Emma Gao for taking the time to speak with us.
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