Q&A: Wai Social's Olivia Plotnick on Brand Collaborations in China
Jing Daily catches up with Olivia Plotnick of Wai Social to discuss the importance of brand collaborations in China, top trends, and risks to consider.
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- Do you think collaboration is key to entering the China market as a foreign brand?
- What would you describe as the main aims of brand collaboration?
- What are some of the common trends and/or strategies that you have noticed among brands collaborating in China?
- How do you think retailers can benefit from brand collaborations in China?
- What would you consider the most popular collaborations of the past year in China?
- What do you think Chinese Gen Zers are looking for in a collaboration?
- Do you believe KOL collaborations have long-lasting appeal in China or do they just offer a quick boost then a decline in engagement?
- Can you think of any examples where foreign brands have directly benefited from collaborating with a Chinese name?
- What would you say are some of the risks of collaboration?
- How can brands stand out with their collaborations in China?
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