La Perla
La Perla
Contents
- "Chinese Consumers Have A Much More Functional Orientation Toward Lingerie"
- La Perla
- Jing Daily: Can you tell us a little about how La Perla entered the China market?
- Tim Brasher (TB)
- JD: How many stores has La Perla opened in China so far? Do you have any plans to open new stores in the next few years? If so, will they be located in second- or third-tier cities?
- TB
- JD: How has the local market responded to La Perla? What observations have you made about your core consumer in China?
- TB
- JD: In terms of consumption attitudes, how do you perceive the differences between Chinese and Western consumers?
- TB
- JD: In terms of pricing strategy and creative design, how does La Perla compete with domestic Chinese lingerie brands like Embry Form, Aimer, Maniform, and others?
- TB
- JD: How do you promote the brand in China? Are you active on Chinese social media platforms, or plan to be?
- TB
- JD: In its traditional markets, La Perla is promoted by celebrities like Kate Moss and Victoria Beckham , and regularly appears in films. Do you plan to use similar promotional tactics in China?
- TB
- JD: This year, La Perla launched a special "Dragon" collection. Where have you made this collection available?
- TB
- JD: Since entering the Chinese market, what challenges has La Perla encountered? How did the brand overcome these obstacles?
- TB
- JD: In the long run, how do you plan to position the brand in the Chinese market?
- TB
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