Street Art Pioneer Eric Haze on Collaboration, Creativity, and China
Jing Daily recently caught up Eric Haze to discuss brand collaborations, his growing presence in China, upcoming projects, and much more.
Eric Haze is an innovator with a career spanning nearly five decades. Photo: Courtesy of Eric Haze
Eric Haze is an innovator with a career spanning nearly five decades. Photo: Courtesy of Eric Haze
Contents
- Jing Daily: I wanted to start with the brand collaboration side. You've collaborated with everyone from Nike to Casio and so many others, and I was curious to hear a little bit about how you approach collaborations. What's the process?
- Eric Haze (EH):
- Jing Daily: What makes you turn down a collaboration, in that sense? Because there's going to be a lot that you don't do.
- EH:
- Jing Daily: I'm curious to hear a little bit about the recent collaboration with
- Sacai
- in Japan. A little bit about that collection, how that came about and how it's been received.
- EH:
- Jing Daily: The Japanese market has been huge for you and you've been really involved with it for a long, long time. What have you picked up along the way from the Japanese market in relation to your work? How does it differ from other markets, like China in particular?
- EH
- Jing Daily: How are you conceptualizing the Chinese market in relation to the Japanese market, in terms of specific projects you may have planned for China? Right now streetwear and hip hop are having a moment there, as are artists like KAWS and Daniel Arsham, driven by a cultural consumer base.
- EH:
- Jing Daily: Just to put a finer point on that, when you’re working on a new project for a specific market, how do you tweak it for the market or
- do
- you tweak it?
- EH:
- Jing Daily: You mentioned a few upcoming projects you're working on and have a lot in the pipeline. Is there anything that you can tell us about that you’ve got coming up?
- EH
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