Skip to content

Are the most expensive champagnes priced too low? How to supercharge your brand's desirability

The most expensive luxury items are probably too cheap. With the right story, brands can price as much as 1,000 more than the category average.

Are the most expensive champagnes priced too low? How to supercharge your brand's desirability
The most expensive luxury items are probably too cheap. With the right story, brands can price as much as 1,000 more than the category average. Photo: Shutterstock

Luxury’s personalized toolkit for business in China. Join now to sharpen your focus.

Subscribe now

Have an account? Login