Porsche Projects Spectacular Animation On Historic Beijing Temple

    To celebrate the 50th anniversary of its 911 model, the automaker held a major party at Beijing's Taimiao, complete with an elaborate video show on the front of its main hall.
    Jing Daily
    Jing DailyAuthor
      Published   in Finance

    To celebrate the 50th anniversary of its 911 model, luxury automaker Porsche took over the Imperial Ancestral Temple just outside the Forbidden City in Beijing with a celebratory show that would have left any Ming or Qing emperor in awe. In the video embedded above, watch the company flash a spectacular seven-minute animation across the main hall of the temple, known in Chinese as the Taimiao (太庙), transforming it into a virtual Porsche factory displaying the model's changes throughout the years.

    In addition, guests gathered at the former ancestral worship grounds for the Chinese emperors were also treated to a four-course meal, exclusive access to the unveiling of Porsche's new 50th anniversary edition 911 model, and a performance by Chinese singer Sun Nan. The evening was hosted by Porsche China CEO Deesch Papke.

    This isn't the first time a major international luxury brand has held an event at an ancient imperial site: in 2009, Cartier hosted an exhibition in the Forbidden City.

    As part of the 50th anniversary campaign, Porsche has also released a Chinese-language video showcasing the seven evolutions of the 911 model throughout the years, which is embedded below.

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