Pooky Lee On Fashion Curation In Post-Pandemic China
The curator Pooky Lee helps to explain China’s fashion exhibition boom and how brands can best connect to Chinese viewers through this unorthodox medium.
The curator Pooky Lee helps to explain China’s fashion exhibition boom and how brands can best connect to Chinese viewers through this unorthodox medium. Illustration: Chenxi Li/Jing Daily.
The curator Pooky Lee helps to explain China’s fashion exhibition boom and how brands can best connect to Chinese viewers through this unorthodox medium. Illustration: Chenxi Li/Jing Daily.
Contents
- As a fashion curator, what’s your role in connecting global brands to local audiences?
- Could you tell Jing Daily about your fashion curation studio?
- Has your work schedule been impacted by the COVID-19 pandemic?
- Many brands opted to launch digital presentations amid the pandemic. Has this trend challenged the tradition of a physical show?
- Since fashion curation is relatively new to China, how can brands create a show or event that will resonate with local audiences?
- Many luxury houses, such as Dior and Chanel, have hosted art and fashion exhibitions in China. What do you think of this trend, and what are the implications for brands?
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