Pomellato CEO Sabina Belli on China's Gen Z Opportunity For Hard Luxury Brands
To learn a little more about how hard luxury brands are connecting with Gen Zers, Jing Daily chats with Sabina Belli, CEO of Italian jeweler Pomellato.
Kering-owned Pomellato has seen great success in China in recent years. Image: Courtesy of Pomellato.
Kering-owned Pomellato has seen great success in China in recent years. Image: Courtesy of Pomellato.
Contents
- The Secrets to Selling Hard Luxury To China’s Gen Z
- Jing Daily (JD): What jewelry designs or materials is Pomellato finding are most interesting to young Chinese consumers right now, especially millennials and Gen Zers?
- Sabina Belli (SB):
- Does Pomellato have a sense of what is spurring interest in luxury jewelry among these young consumers? Do you think that the key drivers are things like friends, social media, influencers, or celebrities? Or are consumers simply discovering specific brands or timepieces organically as their income and brand awareness rises?
- Right now, do young (Gen Z) Chinese consumers appear to prefer shopping at Pomellato stores in person or do they prefer to purchase (if and when possible) online?
- What do you think it is about the physical store experience that leads some Gen Zers to choose that route to purchase?
- What does Pomellato think are the biggest challenges to selling luxury jewelry to Gen Z consumers in China? How does it compare to other markets?
- Download your copy of The Secrets to Selling Hard Luxury To China’s Gen Z on our Reports page.
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