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The phygital phenomenon: Luxury’s next ‘it’ products target Web3 communities

Luxury consumers are constantly seeking the next big thing, and brands are banking on it being “phygital.” But where does a mixed-reality product fit in today’s market?

The phygital phenomenon: Luxury’s next ‘it’ products target Web3 communities
Luxury consumers are constantly seeking the next big thing, and brands are banking on it being “phygital.” But where does a mixed-reality product fit in today’s market? Photo: Gucci

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