How to Prepare For China’s E-commerce Shopping Festivals: A Platform-Based Guide
We take a look at how China’s major e-commerce platforms approach these festivals, and what are some of the best practices brands can implement.
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- Taobao
- Tmall
- Jingdong(JD.com)
- Suning
- Pinduoduo
- So how should marketers prepare for e-commerce festivals?
- 1. Use KOLs to spread the news and seed consumers in advance.
- 2. Increase promotional budgets
- 3. Don’t forget lower-tier cities when it comes to working with KOLs
- 4. Follow these general marketing strategies for peak shopping periods
- 5. Develop marketing strategies through big data platforms
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