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Massive Online Followings Don't Guarantee Engagement: PARKLU Beauty Report

When it comes to the media value of different luxury brands, Chanel is leading the list thanks to a high proportion of organic mentions by influencers, followed by Lancôme, YSL, OLAY, and SK-II.

Massive Online Followings Don't Guarantee Engagement: PARKLU Beauty Report

Published March 21, 2018

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