Opinion: Are luxury brands underpricing?
Burberry’s price hike and Balenciaga’s discounts highlight the critical role of perceived value and the 4E framework in luxury pricing.
Burberry's price hike and Balenciaga's discounts highlight the critical role of perceived value and the 4E framework in luxury pricing. Image: Getty Images
Burberry's price hike and Balenciaga's discounts highlight the critical role of perceived value and the 4E framework in luxury pricing. Image: Getty Images