Online Tasting Club Aims to Turn China’s Liquor Consumers into Connoisseurs
The co-founders of Beijing baijiu bar Capital Spirits describe how they plan to educate Chinese consumers about Western liquor through The Tasting Club.
On this page
- How does the Tasting Club work?
- Dang:
- Isler:
- Who is your target market?
- Dang:
- What does the Chinese market need in terms of Western spirits education? Where are we at now, and what's missing?
- Isler:
- What are you seeing in terms of trends regarding spirits in China?
- Dang:
- Are there spirits that people are leaning toward?
- Isler:
- Isn't there a lack of people who like to drink spirits without mixers? How do you plan on dealing with that challenge?
- Dang:
- We're seeing a ready-made cocktail trend in China—will this create a diversion in terms of spirits education?
- Dang:
- Isler:
- What marketing trends are working?
- Dang:
- How is the growth of e-commerce going to affect the cocktail and spirits industry?
- Dang:
- Recommended
- Dig Deeper