One Year Of Shang Xia: Jing Daily Exclusive Interview With Jiang Qiong'er (Part Two)
In the second part of our interview with Jiang Qiong'er, we wrap up by discussing the differences between Shanghainese and inland consumers, China's pre-1949 luxury brands, the development of new Shang Xia collections, and Jiang Qiong'er's plans for the year ahead.
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- "100 Years Ago, China Had Its Own Luxury Brands...Then We Stopped"
- Jing Daily (JD): I’m curious about your thoughts on the luxury business in general here. It’s a very fast-growing market, the fastest-growing in the world, but what’s popular in Shanghai is different from what’s popular in Beijing or Chengdu. Are people here more receptive to design like this compared to someone from another city?
- Jiang Qiong'er (JQE)
- JD: How often do you add new collections?
- JQE
- JD: Do you lead the development of new collections or does your team? How does it work?
- JQE
- JD: I’m sure you’re not going to tell me. (laughs)
- JQE
- JD: And it’s just one person who makes that? Or it’s a team?
- JQE
- JD: In terms of collections, do you try to keep a balanced number of items in each category, like furniture, jewelry, clothing, or do you sometimes want to do more of one type?
- JQE
- JD: I know that different things in your collection are made in different places. Where are your furniture collections made?
- JQE
- JD: I know some brands try to do designs that are inspired by Chinese minority groups . I’m wondering if people are interested in that here, or if they tend to prefer things that are more readily understandable.
- JQE
- JD: It seems like it’s difficult to convince people in China to slow down, because with business and competition here it’s always about speeding up. And I think you’re one of the few people who’s telling people to relax a little. How long do you think it’ll take people to listen to that?
- JQE
- JD: Since you spent a great deal in time in France and have been close to the luxury market for years, what are some of your thoughts on people’s relationship towards luxury goods here?
- JQE
- JD: It seems like things progress first in Shanghai and Beijing, so maybe the people who encountered the Western luxury brands first are starting to move on while people in the interior of the country are often just getting to that first stage.
- JQE
- JD: Do you think some people in second- and third-tier cities like the cultural items a bit more?
- JQE
- JD: Can you say something about your new collection, which is coming out this month?
- JQE
- JD: What are you doing differently this year in terms of clothing collections?
- JQE
- JD: To wrap up, you’ve been in business for one year. What would you say you’re most proud of from the last year, and what are you looking forward to the most in the year ahead?
- JQE
- The Jing Daily team would like to thank Jiang Qiong'er, Shu Shu Chen and the Shang Xia team. See Shang Xia in person at their Shanghai boutique, located in the south tower of Hong Kong Plaza . (1F, Hong Kong Plaza, 238 Huaihai Zhong Lu, near Huangpi Nan Lu, Huangpu district)
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