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One Year Of Shang Xia: Jing Daily Exclusive Interview With Jiang Qiong'er (Part One)

Jing Daily recently sat down with Shang Xia artistic director and CEO, Jiang Qiong'er to discuss Shang Xia's first anniversary, the burgeoning appreciation of Chinese design among more sophisticated urban Chinese, and Jiang's plans for brand expansion.

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  1. "What Is Luxury, In Essence? Time And Emotion"
  2. Jing Daily (JD): You’re getting ready to celebrate Shang Xia’s first anniversary. Can you give a quick overview of the past year?
  3. Jiang Qiong'er (JQE)
  4. JD: And in terms of sales?
  5. JQE
  6. JD: Because they already know.
  7. JQE
  8. JD: Aside from having a cultural and historical foundation, what else do you notice about your clients?
  9. JQE
  10. JD: Since you launched, have you noticed more people in Shanghai trying to do similar things in terms of trying to infuse culture and a more artisanal style into their products?
  11. JQE
  12. JD: As you said, there are people in China who are opinion leaders, but particularly in the luxury business, most people are followers here. How do you reach these luxury “followers” and let them know what you’re doing at Shang Xia?
  13. JQE
  14. JD: There are a handful of Chinese brands, especially in the jade and watch markets, trying to position themselves as luxury brands. Do you think that their biggest problem is that they’re in too much of a hurry? They all seem to want to conquer the market now. Do you see that as a weakness?
  15. JQE
  16. JD: So do you think it’s always critical for a Chinese high-end brand to have international recognition before Chinese shoppers will accept it?
  17. JQE
  18. JD: So over the past year, you'd say you've seen a lot of interest in your collections from overseas shoppers?
  19. JQE
  20. JD: I know you’re planning to go to Paris for your next location. Do you think that once you open in Paris, more Chinese luxury “followers” who might be traveling there will gravitate to Shang Xia when they come home?
  21. JQE
  22. JD: In regards to expansion within China, I know you’ve got eyes on Beijing.
  23. JQE
  24. JD: And further down the road?
  25. JQE
  26. Come back next Monday for the second installment of our exclusive interview with Jiang Qiong'er, in which we discuss Shang Xia's new " Human and Nature " collection, the trends currently taking shape in Shanghai that will soon impact second-tier cities, and her hopes for the year ahead.
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Published September 22, 2011

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