This Top Influencer Tells Us the Truth About the New KOL 'Rules' on Weibo
With the recent news about the KOL rules and the ban on web-casting services on Weibo, we reached out to a top KOL who shed some light on the issues.
Image via shutterstock.
Image via shutterstock.
Contents
- Jing Daily: What is the significance of the new regulation. How will it affect you, if at all?
- You post videos on Weibo and do collaborations with luxury brands. Has there been any immediate impact on your work? Do you have any advice for others posting on Weibo?
- Is this going to affect KOLs' sentiment towards Weibo (considering the platform had recently made a "comeback" against WeChat and now analysts seem wary that it will actually succeed)?
- When you say Weibo is attempting to control bloggers with their ads, can you elaborate?
- To your knowledge, are the KOL rules published by Parklu true?
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