Will Nike’s Bet On Chinese Women’s Sports Communities Pay Off?
Nike has launched a new series of leggings for women in China, riding the pilates and yoga wave. Can it regain market share in the athleisure sector?
Nike Zenvy gentle-support and Nike Go firm-support collections are major products highlighted in the brand's leggings category. Photo: Nike
Nike Zenvy gentle-support and Nike Go firm-support collections are major products highlighted in the brand's leggings category. Photo: Nike