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Will Nike’s Bet On Chinese Women’s Sports Communities Pay Off?

Nike has launched a new series of leggings for women in China, riding the pilates and yoga wave. Can it regain market share in the athleisure sector?

Will Nike’s Bet On Chinese Women’s Sports Communities Pay Off?
Nike Zenvy gentle-support and Nike Go firm-support collections are major products highlighted in the brand's leggings category. Photo: Nike

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