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Niche Influencer Categories on the Rise in China

COVID-19 situation is fueling the rise of niche KOLs, including some that brands might have thought of as unlikely vehicles for their target consumers.

Niche Influencer Categories on the Rise in China
COVID-19 situation is fueling the rise of niche KOLs, including some that brands might have thought of as unlikely vehicles for their target consumers. Photo: Shutterstock

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